Welcome to the Workshop
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The idea for the Workshop is to have musicians gather and create something unique. A number of seminars will be introduced and we will be featuring artists and producers to tell us all about how to achieve your goals in the music industry. The workshop includes Daily Tasks that will be updated everyday helping you promote your work and grow your audience. Come back to the Workshop after 24 hours to see the new tasks!
We don't have a magical way to get you famous performing in an arena in one week but we talked with the people who achieved their goals so far and told us all about it. We already have done more than 500 complete interviews with musicians and producers from all over the world.
You can also join Indiefferential+ where you can access more articles on music production/promotion and we also feature your work on a page in our monthly magazine for just $5.
Maximizing Your TikTok Presence: Tips for Musicians
TikTok has become one of the most popular social media platforms, with over one billion active users. As a result, it has become an excellent platform for musicians to showcase their talents and reach new audiences. In order to make the most out of TikTok, it is important for musicians to understand the platform's content recommendations. In this article, we will discuss tips for making your content more discoverable on TikTok and increasing your reach.
Optimize your profile: Your profile is the first thing that people see when they find you on TikTok, so make sure that it is professional and well-presented. Use a profile picture that is a clear headshot, and make sure your bio includes relevant information about your music and links to your other social media accounts.
Create engaging content: TikTok is all about entertainment, so make sure your content is engaging and visually appealing. Use eye-catching visuals and special effects to make your videos stand out. Make sure that your videos are high-quality and well-lit, and always add a catchy soundtrack or background music to keep viewers interested.
Utilize hashtags: Hashtags are a crucial part of TikTok's content recommendations, so make sure to use relevant hashtags to increase your visibility. Research popular hashtags in your genre, and use them in your videos to increase the likelihood that your content will be seen by a wider audience.
Collaborate with other users: Collaborating with other TikTok users is an excellent way to reach new audiences. Find other musicians or influencers in your genre and reach out to them to see if they would be interested in collaborating on a video. This will not only increase your visibility on the platform, but it can also help you build relationships with other users in your industry.
Engage with your audience: TikTok is all about interaction, so make sure that you are engaging with your audience. Respond to comments and messages, and use polls and quizzes to get feedback from your followers. This will help you build a stronger relationship with your audience and keep them engaged with your content.
Hop on a trend
Utilize trending challenges: TikTok is always creating new challenges, so make sure to stay on top of the latest trends. Participating in popular challenges can increase your visibility on the platform and help you reach a wider audience.
Post consistently: Consistency is key on TikTok, so make sure that you are posting new content regularly. This will keep your followers engaged and increase your visibility on the platform.
TikTok has become a popular platform for musicians to showcase their talents and reach new audiences. Here is a list of some of the most successful TikTok musicians to follow:
Nathan Apodaca (@420doggface208) - This TikTok star rose to fame after posting a video of himself skateboarding and lip-syncing to Fleetwood Mac's "Dreams." Since then, he has amassed over 6 million followers and has even been featured in commercials and music videos.
Dixie D'Amelio (@dixiedamelio) - Dixie is the older sister of TikTok star Charli D'Amelio and has become a successful musician in her own right. She has released several songs, including "Be Happy," which has over 40 million streams on Spotify.
Addison Rae (@addisonre) - Addison is one of the most popular TikTok stars, with over 100 million followers. She has also launched her own music career, releasing her debut single "Obsessed" in 2020.
Mads Lewis (@madslewis) - Mads is a Danish-American TikTok star who has gained a large following for her lip-sync videos and dance performances. She has also released her own music, including the single "The One That Got Away."
Spencer X (@spencerx) - Spencer is a beatboxer and musician who rose to fame on TikTok for his impressive beatboxing skills. He has since released his own music and has performed at several music festivals.
Lauren Godwin (@laurengodwin) - Lauren is a TikTok star and musician who has gained a large following for her lip-sync videos and dance performances. She has also released her own music, including the single "Nothing on You."
Michael Le (@justmaiko) - Michael is a dancer and TikTok star who has gained a large following for his impressive dance skills. He has also released his own music and has collaborated with several other TikTok stars on music projects.
These are just a few of the most successful TikTok musicians to follow. By following them, you can get inspiration for your own content and keep up with the latest trends on the platform.
Workshop Course 1 (FREE):
A basic introduction to music promotion
- Find your target audience
- How to contact people
- How to use social media
- Website content guide
- Learn about SEO
- Create a USP
- Make your own EPK
When you are not there to discuss your work, an artist's statement describes your work and your methodology. You may showcase your work in a meaningful way and get the confidence to interact with people when you meet them by organizing your views in an artist's statement. An artist's statement offers context for the work of the artist as well as insight into its creation. The finest artist statements are genuine, written in the artist's own words—even if they aren't always written by the artist—and always use clear, approachable language. An artist's statement, then, is a condensed version of what the artist would say if asked to describe their own work in person. It gives as much current information as is necessary while concentrating on the present.
Here are a few of the explanations for why you require an artist statement: ordered alphabetically
Application to a Graduate Art School Program
A job application for teaching
How to Propose an Art Project at a Gallery
Exhibitions, online exhibits, and biographies all contain artwork.
For a magazine piece, a bio
Exhibition Proposal Exhibition Catalog
Application for Juried Competition
Advice for Reviewers of Exhibition Reviews
Presenting oneself to potential clients as a lecturer
Publication/Press Release Promotional Material/Tool
Opportunities for Speaking in Public
Speaking with customers during a private viewing
An agent makes a sales pitch while writing a letter regarding your artwork.
Your Blog for Artists
Verbal Introduction of You
Your Web Page
Who are those people looking at my website/profile?
There are several types of visitors that visit your website to learn more about you.
Fellow artists who has found a link to your blog or website on another website individuals who critique or remark on other creatives' work
Label owners who are looking for new artists
Blog writers who are looking for the next thing to write about
Writing about one's work, or making an artist statement, may be a difficult undertaking. However, if the challenge is accepted, the artist's statement may offer a significant advantage in how one presents their work. It enables the artist to reflect on and translate their work from a visual to both written and spoken settings, providing brief windows into their conceptual concerns and/or creative processes as well as how their visual works allude to their artistic aims.
The artist's statement is a brief essay that describes the work being displayed. It is typically one or two pages long. The visitor is led into the piece of art by a well-written artist statement, which also sheds light on the artist's conceptual ideas and creative process.
Artists frequently are unsure about what information to post on their "about the artist" page. Whatever you decide to include or exclude will undoubtedly reveal something about you, of that you can be sure. Another question is if it will be beneficial to other visitors to your website/social media.
The following inquiries will help you focus your ideas when you're getting ready to write a piece about your work:
What motivated you to make music?
What was the inspiration for the work, and how did it develop into what it is today, taking conceptual, aesthetic, and/or technological factors into account?
What difficulties did the project experience, and how were they overcome?
With respect to your aims, what issues, concepts, or questions did you hope to raise through the work?
What is it that you want the listener to take away from your work?
Write or speak in a way that is consistent with how you would explain your job. If "art-speak" is not already a part of your lexicon, it is not required to be fluent in it. If your attempt to introduce such a discourse doesn't mirror your existing style of thinking and speaking, it will come out as lacking authority and won't be persuasive.
Make sure to organize your ideas in a way that keeps the reader interested as they read through the conversation. Making a brief outline beforehand might be useful for helping you organize your ideas and decide on the pertinent areas to mention.
Once an outline has been created, it is beneficial to just start writing to get your ideas down, and then go back and revise the content, and structure, and make any necessary grammar and spelling adjustments.
Write concisely in a descriptive style that enables the reader to develop a mental and visual understanding of the piece they are going to read.
Use the "active" voice; it's more convincing.
Each paragraph should concentrate on one main idea and include a discussion to back up and prove the idea.
To provide a seamless transition from one topic to the next, give the reader transitions between paragraphs.
Have people read your writing to ensure that your views and ideas are being expressed clearly.
Your journey so far
Do people want to hear about your artistic path and how you got to where you are now? Tell your audience about how you started making music and what is your progress so far. Focus on the positive aspects of your career and always try to mention your future projects and plans. Negatives should be avoided unless you also have a positive narrative to share, in my opinion.
Before making music you have to understand who will be listening to your work.
You must first become known to the media before others in the music industry will be able to support you. They must be acquainted with your name and the sound you make.
There are some things you need to do before you go out into the world and start promoting yourself.
Determine your identity as an artist first.
Find out who your ideal followers are.
After addressing those concerns, you take steps to reach a certain target group with your musical identity and the advantages you provide.
Give as many live performances as you can.
Use posters to advertise your shows.
Create an artist website and register a domain.
Create an artist profile on Spotify.
Post music videos on YouTube.
Find out where your ideal fans hang out online and offline by doing some research.
Speak with prominent podcasters and bloggers.
Investigate offline and online media coverage.
Set up shop on sites like TeeSpring for merch.
Write and distribute press releases.
Pursue radio airplay online via Instagram.
Too many ambitious musicians try to skip over this phase. Artists frequently ignore this phase without even realizing it or don't understand its significance in the first place. You can't solely consider marketing to the general public when you are an independent artist. That is an outdated major label tactic. Therefore, stop considering marketing as a technique to project your message into a vast, faceless audience from a distance.
At your live performances, gather names and emails to create a mailing list.
Make friends with your fans by hanging out with them at your live performances.
Include a sign-up form for emails on each page of your website or Instagram (use Mailchimp).
Create enticements for followers to subscribe to your email list.
At least twice a month, send email updates to your fan list.
Maintain contacts with editors, reviewers, bloggers, and podcasters who are active in your genre. Reply to comments left by visitors to your Instagram, YouTube, Facebook, etc.
Thank your followers frequently, and be kind to them.
Important: It will be a long time before you can call someone a fan. People following you will probably be fellow artists, creators, and bloggers that appreciate your work and mutual support. Stay in touch with them and remind them of your projects because you might get lost in the feed especially if you don't post daily.
Your music or merch is not worthless.
There are many people and even musicians who buy music or merch and they love to support creators.
So get it into your head that your music is worth paying for.
Announce that you have CDs and merchandise for sale at your gigs – or send links to your release.
Sell your CDs on Amazon.com
Use Routenote's digital distribution program to make your tracks available on every streaming platform
Promote customer benefits, not the features of your CDs.
Sell more by offering a collection of your merch at a special bulk price.
Make limited-time and limited-quantity offers via Teespring.
More Courses Coming soon...