A storefront page spotted by MBW on September 14 under the domain shop.suno.com features the Suno logo with the text 'Coming soon' at the top, followed by a mailing list signup below it and password protection above. The site is attributed to Fourthwall, a creator commerce platform headquartered in Los Angeles which was founded in 2019 and has raised $17 million from investors including Lightspeed Venture Partners, Initialized Capital, and Alexis Ohanian's Seven Seven Six. Suno, an AI music company that recently launched licensed v6 models with Warner Music Group, BMG, and Believe, is also planning to sell merchandise through the store, though what exactly will be sold remains unclear at present.
Suno has already diversified into physical products with its Suno Vinyl service in August. The product aimed at users' original creations rather than the brand itself was pitched as a premium option that offered more than just streaming for certain songs. Fourthwall claims to have 500,000 creators and companies under its wing, offering a range of merchandise including apparel, drinkware, posters, and candles. Suno also operates merch shops on behalf of other brands such as New York Magazine, Vox, SanDisk, Kalshi, beehiiv, and the Smithsonian.
The company has moved against copyright claims in multiple regions including the US, Canada, and Europe. Suno faces a lawsuit from Koda in Copenhagen over alleged misappropriation of user data for its AI creation tools, while SOCAN files a $1 billion damages claim in Canada. Despite these legal disputes, Suno continues to expand into physical goods through its Suno Vinyl service as well as a planned merch store. The company announced it had launched the licensed v6 models on September 9, following new download caps for Pro and Premier subscribers that went into effect on September 3rd. The latest models include three distinct options: v6 and v6-wild for Pro and Premier subscriptions, respectively, and v6-mini for all users.