Every Track Starts With B: Http//:riri Unveils BLUE.

Concepts do not have to restrict a record. For his new album BLUE., Nigerian-born, Lithuania-based independent artist Http//:riri sets himself one simple rule: every track title begins with the letter B. The idea gives the project a strong visual and creative identity without limiting the music itself, and it holds together a sharp, genre-fluid collection built around confidence, ambition, identity and creative freedom.