For some years now, playlists have been touted to musicians as the promised land. Get on the right playlist, and all is well. Streams will flow. Hits will roll in. Careers flourish. Champagne is likely popping. The reality of it is this: your track ends…
OpenAI, the artificial intelligence giant helmed by Sam Altman, is said to be considering an acquisition of Pinterest in what would likely be the biggest acquisition to date for OpenAI, as reported by The Information in their latest scoop. Neither party has officially denied nor…
By 2026, attention is the most valuable resource in the artist’s arsenal and it’s under siege. Not through a lack of opportunity, but through an endless deluge of content intended to distract, dilute, and disconnect writers from their own voice. Here are the accounts that…
There was a point when buying a guitar was a straightforward affair. You entered a store, lugged home a piece of wood, disputed with the sales assistant over whether a certain model had or hadn’t piqued the interest of a certain Eric Clapton, and went…
Success in the independent music world for so long had one definition and one definition alone: speed. Faster releases. Faster content. Faster growth. The songs came out to satisfy the algorithm, not the listener. The measure was attention. The end game was output. But things…